Brand Awareness of Fatso's - Market Research

Aim: The aim of this market research is to find out of a sample size of 60 how many people are aware of the brand ‘Fatso’s’.

Objective: Over a fifteen minute time period we will interview 60 respondents in the Manchester area to research whether or not they have heard of the sandwich filling station ‘Fatso’s’.

Our Findings: After interviewing 60 participants our results showed that 46 respondents had never heard of the sandwich chain and 14 respondents had.

Conclusion: Out of 60 interviewees we found 77% of these hadn't heard of the brand before, this is an indication that increasing brand awareness of Fatso’s is going to be a key objective within our digital marketing strategy. Therefore we conclude that the brand awareness of Fatso’s in Manchester is currently low and only 23% of the respondents had heard of the shop. We as a digital marketing agency aim to increase this brand awareness by 75% within the next year.