Traffic
The use of
analytics put into the blog to track user traffic over time would ultimately
help us identify our objectives and track key statistics. This graph shows the traffic from the
creation to current date of the blog.
Of these 849 views
577 were unique. The table below also shows returning and type of visitors. From the chart below you can see that out of
577 people that visited the blog 54.59% came from an organic search term in Google,
which shows we achieved our objective of 200 unique views.
Referral Traffic
The
pie chart to shows sources of our referral traffic. We have had 224 visits the
majority of which coming from Moodle (62%) we can assume this is our
assignments were posted here.
Search Terms
This shows the
keywords the Google Analytics and Webmaster Tools think we have the most significance
in.
Keywords that we
ranked for:
“dmcm1213”- 2nd
“digital marketing
communications management 2012” – 1st
“Bitten by Design
Marketing” – 1st
“Fatso’s filling
station Manchester”- 9th
“Corporate platters Manchester” we don’t rank for this key term. This is what the product we chose to market is.
Discrepancies
When looking at
traffic we see that there’s a discrepancy between the data from Blogger & Google
analytics. Analytics shows that there’s been 2,935 page views whereas blogger
shows 3,014.
Task Eii:
One thing that happened was a blog post was being
ranked higher than the actual blog. We wanted the main page to display first,
to ensure this we set a redirect on that particular page, this solved this
issue.
To get referral traffic we had a backup blog to
help with distributing our content, this was done with another blog: http://bittenbydesignmarketing.wordpress.com/, Twitter: @bittenbydesign1, and Facebook: http://www.facebook.com/BittenbyDesign.dmcm1213.
With the Facebook page, we gained 11 likes and only
1 person shared the content. This makes us wonder whether the Facebook campaign
was successful and if instead should have focused on a different content
distribution stream.
To help with organic SEO we made sure each post,
had the appropriate backlinks and key words embedded.
Task Eiii:
On reflection, the search term derived from the
product we were to market, “corporate platters Manchester”, was overlooked when
copywriting this meant it didn’t rank because we focused on other search terms.
The SEO conducted did work, although not for the client but the agency. It
would have been useful to have a real world client to improve the blog and gain
more hands on experience.
Another issue was the lack of content on the blog,
we initially planned to post weekly however this never occurred. Should we do
it again we would stick to a project plan and post frequently.
If we were to
have the same client again we would engage more actively on the LinkedIn to
ensure we marketed to the correct audience.
On a positive
note we still ranked 2nd and 1st on the search terms set for the dmcm module,
we’re happy with this ranking considering the low number of posts.
dmcm1213 - Digital Marketing Communications Management 2012 Members
Fiona Kenyon -
10076628
Zoë Smart - 09354236
Lauranne Parsons - 09105738
Monuwar Ahmed - 10474094
James Daniel - 09407438
Zoë Smart - 09354236
Lauranne Parsons - 09105738
Monuwar Ahmed - 10474094
James Daniel - 09407438
Word count excluding headers: 500
