Section E: Agency Pitch Campaign Analysis

Task Ei:

Traffic

The use of analytics put into the blog to track user traffic over time would ultimately help us identify our objectives and track key statistics.  This graph shows the traffic from the creation to current date of the blog. 

Of these 849 views 577 were unique. The table below also shows returning and type of visitors.  From the chart below you can see that out of 577 people that visited the blog 54.59% came from an organic search term in Google, which shows we achieved our objective of 200 unique views.

Referral Traffic

The pie chart to shows sources of our referral traffic. We have had 224 visits the majority of which coming from Moodle (62%) we can assume this is our assignments were posted here.

Search Terms

This shows the keywords the Google Analytics and Webmaster Tools think we have the most significance in.

Keywords that we ranked for:

“dmcm1213”- 2^nd

“digital marketing communications management 2012” – 1^st

“Bitten by Design Marketing” – 1^st

“Fatso’s filling station Manchester”- 9^th  

“Corporate platters Manchester” we don’t rank for this key term. This is what the product we chose to market is. 

Discrepancies

When looking at traffic we see that there’s a discrepancy between the data from Blogger & Google analytics. Analytics shows that there’s been 2,935 page views whereas blogger shows 3,014.

Task Eii:

One thing that happened was a blog post was being ranked higher than the actual blog. We wanted the main page to display first, to ensure this we set a redirect on that particular page, this solved this issue.

To get referral traffic we had a backup blog to help with distributing our content, this was done with another blog: http://bittenbydesignmarketing.wordpress.com/, Twitter: @bittenbydesign1, and Facebook: http://www.facebook.com/BittenbyDesign.dmcm1213.

With the Facebook page, we gained 11 likes and only 1 person shared the content. This makes us wonder whether the Facebook campaign was successful and if instead should have focused on a different content distribution stream.

To help with organic SEO we made sure each post, had the appropriate backlinks and key words embedded.

Task Eiii:

On reflection, the search term derived from the product we were to market, “corporate platters Manchester”, was overlooked when copywriting this meant it didn’t rank because we focused on other search terms. The SEO conducted did work, although not for the client but the agency. It would have been useful to have a real world client to improve the blog and gain more hands on experience.

Another issue was the lack of content on the blog, we initially planned to post weekly however this never occurred. Should we do it again we would stick to a project plan and post frequently.

If we were to have the same client again we would engage more actively on the LinkedIn to ensure we marketed to the correct audience.

On a positive note we still ranked 2nd and 1st on the search terms set for the dmcm module, we’re happy with this ranking considering the low number of posts.

dmcm1213 -  Digital Marketing Communications Management 2012 Members

Fiona Kenyon - 10076628
Zoë Smart - 09354236
Lauranne Parsons - 09105738
Monuwar Ahmed - 10474094
James Daniel - 09407438

Word count excluding headers: 500 

Bitten By Design dmcm1213 - Fatso's

Here is a picture of our dmcm1213 team next to our chosen business, Fatso’s. We decided to meet here to try one of their yummy sandwiches to brighten up a rainy Tuesday morning in Manchester… typical!

Bitten-by-Design Team Background!

Hi Everyone

Thought we would start of our blog by telling you all a bit about ourselves!

Our DMCM team consists of:

Lauranne Parsons who is currently in her final year of studying a BA Business Sandwich degree. She recently completed a 12-month placement within a small Recruitment Consultancy Firm based in Didsbury, Manchester. Her role within the company was Digital Marketing Executive/Administrator. Within this role, some of her major tasks included project managing and running the new IT system within the business, using and implementing different digital marketing strategies such as SEO, PPC and Google Analytics, and negotiating the main supplier contracts within the business with such suppliers as Salesforce, Linkedin, Monster and Sales Target.

Zoe Smart who is another member of the team, on the BA (Hons) Business Sandwich degree in her final year. She did a year placement at an Accounting firm where she was a Marketing Assistant. Within her role, she gained experience in SEO, Google ad words, Google Analytics and website updates. Social media was one of her main responsibilities where she gained over 1000 likes for her placement company.

Monuwar Ahmed who is a BIT student, (Business Information Technology) he has knowledge in project planning, entrepreneurship, SEO, social media and also technical tasks such as web development, video editing and getting ranked into Google. He averaged 65% to 75% last year and passed with a 74% mark, in his second year, so he is more than competent when it comes down to working.

Fiona Kenyon is on the BA(hons) Business Management degree and has undertaken marketing modules during her time at university so far, where she created a marketing strategy, worked as part of a team and gained a first. She also took Ideas, Creativity and Entrepreneurship where she had to be creative in her thinking and come up with ideas to get start up products into the real world market, including using digital marketing channels; Once again gaining a high first in this module. She passed second year with 69%, which shows the dedication to her work. James Daniel is in his third year on the Business Management course. He has gained entrepreneurial skills via the module he took last year, Ideas, Creativity and Entrepreneurship 2. He has lived in the UAE all his life where he has gained excellent cross cultural values and communicational skills. James has excellent skills in video creation, which can applied in the Digital Marketing world.   We look forward to keeping you up to date with our progress! Peace out! Bitten-by-Design

About - Bitten

Hi Bloggers,

We are Bitten-By-Design Marketing a new creative Digital Marketing Agency, from dmcm1213. We are a group of young Digital Marketers aiming to provide specialist advice on digital strategies for growing businesses.

The team consists of:

Zoe Smart

Lauranne Parsons

Mohammed Ahmed

Fiona Kenyon

Jamie Daniel

Watch this space!