Brand Awareness of Fatso's - Market Research

Aim: The aim of this market research is to find out of a sample size of 60 how many people are aware of the brand ‘Fatso’s’.

Objective: Over a fifteen minute time period we will interview 60 respondents in the Manchester area to research whether or not they have heard of the sandwich filling station ‘Fatso’s’.

Our Findings: After interviewing 60 participants our results showed that 46 respondents had never heard of the sandwich chain and 14 respondents had.

Conclusion: Out of 60 interviewees we found 77% of these hadn't heard of the brand before, this is an indication that increasing brand awareness of Fatso’s is going to be a key objective within our digital marketing strategy. Therefore we conclude that the brand awareness of Fatso’s in Manchester is currently low and only 23% of the respondents had heard of the shop. We as a digital marketing agency aim to increase this brand awareness by 75% within the next year.  

Morphological Analysis for dmcm1213

Bitten-By-Design came up with some Digital Marketing Strategies for Fatsos Filling Station, by looking at possible Products/Services or Offerings, the people that would want them and how to digitally market such PSO's. This was a worksheet completed for dmcm1213 and will help us plan the digital marketing strategies needed for Fatsos campaign.

Keep an eye out for further progress! #dmcm1213

The Bitten Video



Interested in digital marketing and want to find out some of the services that Bitten by Design has to offer?

Why not check out the video that we have made. This was created for our dmcm1213 to promote our brand.

Let us know what we think!